DSquared2 launches a woodsy fragrance for men and women
The fashion world’s most famous twins, Dean and Dan Caten of Dsquared2, know a thing or 200 about what’s cool. Their fans and collaborators include the highest-wattage, first-name-only celebs: Beyoncé, Rihanna, Madonna, Lenny, Kendrick and Justin (both Timberlake and Bieber), among dozens of others. For their latest launch, the powerhouse pair draw on their Canadian roots to create “Wood for Him” and “Wood for Her” fragrances, which make their North American debut this month.
“Canada is always a landmark for us,” the brothers tell Alexa. “The forest, the nature, the breathtaking landscape are typical, and the fragrance reminds us of our childhood.”
The two scents, part of the brand’s reimagined perfume range (previous Dsquared2 offerings have been discontinued), which launched recently in Europe and the Middle East, are sold in the US at select Macy’s and Dillard’s stores. A bath and body line is also available.
The Catens cooked them up with master perfume chefs Alberto Morillas and Daphne Bugey (for the “Him”) and Marie Salamagne (for the “Her”). The goal was to create scents that reflect the brand’s “sensual” and “confident” customer.
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“Morillas and Bugey reinterpreted, in a modern and innovative way, our cheeriest ingredients: woods. Salamagne perfectly interpreted this juice in an ultra-feminine version for women,” the duo say. “They are among the most important noses around the globe. They are artists who could perfectly interpret our brand’s values.”
The masculine elixir mixes notes of bergamot, mandarin, ginger and cardamom for an effect the brothers describe as “distinctive, vital and exuberant.” The feminine bouquet blends jasmine, magnolia and raspberry leaves to evoke “allure, personality and charm.”
White woods anchor both fragrances, which are meant to recall “Canadian forests, the healthy air and the sense of freedom you can experience only in those limitless woods,” the Catens say. “Both are strong, resistant and inimitable.”
Nods to wooded sanctuaries permeate the packaging, too. A magnet closure, made from ash, caps the burnished glass bottles, while Canada’s most recognizable symbol — the red maple leaf — goes bold on the box and the bath line.
“We chose to capture and celebrate our country through the forest and the wood and the maple leaf. It’s one of the elements of the brand’s DNA.”
