The Post becomes New York’s most-read Sunday tabloid
Weekends are for New York’s favorite tabloid.
The Post has become the top-read tabloid on Sundays — surging past the Sunday Daily News in circulation, according to a new quarterly report from the Alliance for Audited Media.
The Post averaged 184,668 Sunday newspapers sold — an increase over last year’s average of 184,418 copies, at a time when Sunday circulation at the News, The New York Times and The Washington Post all shrank, the AAM found.
While The Post’s Sunday circulation rose compared to 2018, the News’ numbers sank 26.5 percent, from an average 233,582 copies sold on Sundays to just 171,728. The Post topped the News in home-delivery subscribers and newsstand sales alike.
And it’s no wonder readers are flocking to The Post.
In an award-winning exposé, a hard-fought court battle by The Post netted Department of Education records that revealed dangerous school-bus drivers and the failed supervisory and investigative systems that protect them.
Plus, Sunday Post readers get the best sports in town, fascinating reads, thought-provoking opinion, puzzles and more.
The Post also rules the rest of the week, with average weekday sales of 191,495, barely down from the previous year, while the Times is down 8.6 percent and the Daily News plunged a whopping 26.5 percent, to 121,750.
Of late, the News has slashed coverage, particularly in sports. Recently it used The Associated Press to cover both the Yankees and the Mets, even with the Bronx Bombers playing a home game.
Meanwhile, The Post’s Web traffic has skyrocketed. Comscore ranked The NYPost Network 16th in overall traffic for a news/information site, with 68 million visitors in March, beating out Apple News and the BBC, as well as Tribune and Hearst newspapers.
